If you’re building an online business in today’s noisy online world it’s essential to be on top of your marketing and understand what will bring you the biggest return on investment.

Most of us are on social media and love the scroll but it may not be the best place for you to spend the majority of your time if it doesn’t bring you in any paying clients. 

It’s time to stop putting your energy where it’s wasted. 

We’ll talk about what you need to focus on instead.

Firstly, let me say this… The suggestions I am giving you below are a guide and may not be the right ones for you, but from what I’ve seen over the years in business is that those who do well and have built a successful online business tend to focus on these three online marketing strategies in addition to some other marketing tactics.

My suggestion is that you spend some time testing this for your business, because it may well be your roadmap to success too. 


1: Website

This first one might seem obvious but sadly I hear of businesses skipping setting up a website in favour of being on social media. While social media is an excellent place to be for most businesses, and it’s where we can speed up the relationship side of things, it’s also a place that’s owned and controlled by someone else. Here’s the thing…  If Facebook, Instagram or whichever platform you are using decides that it wants to shut down your account, they can. 

Yes, unfortunately this happens to businesses. I’ve heard of cases where the business has built up thousands of followers and then has their account suspended or closed, which means all the hard work was lost. Literally, ALL OF IT GONE.

Having your own website means that you have a home-base, a place that you ‘own’ and where you’re the boss. The only one who can shut it down is you. The other advantages of having a website are that you can use your own branding, optimise it for the mobile experience, focus on search engine optimisation and install various tracking pixels. 

In my opinion it’s outright dangerous to build your business on someone else’s platform and a website is the minimum you need to secure your online business presence. If you’re not sure where to start or think it might be too expensive, get in touch with your budget and requirements.


2: Building a database

You may have heard me talk about list building before since I’m a big advocate of it. Building a list, or a database, of prospective and current clients should be the number one focus in your business particularly if you offer something that you want to sell in higher volumes, like products, digital downloads or online courses. 

If your business relies on volume sales, having an email list will help you communicate with more people, nurture them and eventually convert them to sales. 

The reasons for building a list are similar to the reasons above. Building your own database means that you have control over it and nobody can shut it down and undo all your hard work. 

Having Facebook and Instagram followers is great but you’re pretty much at the mercy of the algorithm and not in control over who sees your posts. 

Having an email marketing list also means that you have the opportunity to build a closer relationship with your audience because (believe it or not!) emails are STILL a more effective way to communicate with people than social media is. By owning your database you have control over who you contact and how often. 

If you’re still unsure about why growing your list should be your top priority, get in touch with and we’ll have an honest (and free) chat about how this would work for your business.


3: Video

In the last few years, using video has become one of the major marketing strategies online. In particular on Facebook and Instagram, where you can now host live videos, use Instagram TV and post short video snippets via stories. Videos posted directly to your Facebook page count towards building a retargeting audience, which is one of the strategies we utilise heavily for our high end clients. 

There are many reasons for using video in your marketing strategy, some of them are:


Video can boost your sales or conversions

Research shows that having a video on your landing page or sales page can boost your conversions upto 80%. Check out these other impressive video stats for more reasons to use video (http://www.insivia.com/27-video-stats-2017/)


Video builds trust

This might not come as a surprise, mostly because video is likely to engage us and ignite our emotions. When we see a video, many of our senses are stimulated including sight, sound and movement. Listening to and seeing someone on screen often speeds up the know – like – trust factor. Trust is the foundation of conversions and sales. The whole concept of content marketing is based on trust and creating long-term relationships, video mega enhances this concept.


Facebook (and Google) LOVES video

Over the past years video has gained a lot of popularity on social networking platforms, but also on YouTube and other video hosting platforms. Because YouTube is owned by Google, there are some perks to having video on your website and landing pages. 

What I’m really interested in, as a Facebook ads strategist, is Facebook’s love for video. You may have noticed quite a lot of videos pop up in your Facebook newsfeed and this is for good reason. Facebook absolutely loves video and prioritizes it in your newsfeed. They also have a feature where you automatically build a retargeting audience when you upload a video directly onto your business Facebook page, no pixel needed!

If you use, or are considering using, Facebook ads in your business, you really can’t avoid using video in your marketing strategy. Right now it’s one of the best performing ads methods on Facebook, especially because you can retarget those who have watched a certain amount of your video. 

Are you using video in your marketing strategy right now?


Recap:

With a myriad of marketing strategies available to us, how do you know what to choose for your business? In the end it all comes down to firstly knowing your ideal client and secondly trying various strategies for your business and measuring what works. There’s no one size fits all.

Right now, the three marketing strategies that we consider essential for your business are:

1: Having your own website

2: Building a database

3: Creating video content

 

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